Senior CRM manager Data & Operations

As a Senior CRM Manager Data & Operations, you are part of the PVH European CRM team within the Marketing department, which has the goal to continuously increase consumer acquisition, satisfaction and retention across all European markets and channels Tommy Hilfiger and Calvin Klein operate in.

Day to day in your job you will have to balance managing several projects, facilitating smooth operations and managing stakeholder analysis & reporting requests. Next to that you need to be the expert on marketing technology and contribute to the CRM vision & roadmap.

Your team’s focus will be on:

• Delivering data driven marketing projects in the areas of marketing technology, personalization & consumer analytics.
• Delivering cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. You manage the generation of insights that help PVH to better understand their consumers, increase consumer engagement and ultimately drive sales.
• Defining and implementing new reporting structures driven by automation.
• Driving and optimizing the segmentation & personalization strategy of all direct to consumer communication channels and translate this into practical implementation across channels.

You will lead a team of data analysts & marketing automation specialists.

• A University degree (e.g. in Business, Marketing, Economics, Econometrics, Mathematics, Computer Science)
• Minimum 5 years’ relevant experience in a fast-paced, international and matrixed organisation
• Proven success in running data-driven marketing projects and deep consumer analytics
• Expert project management skills
• Experience with campaign management tools, preferably experience with Salesforce Marketing Cloud
• Fluent in English (written and verbal)

• This job is based on 32-36 hours
• Duration of assignment: 4 months.

We would like to receive an up-to-date CV with a short motivation before Friday May 21th 10AM.
Probably you work from home.